Public Relations, Event Production, Media Relations

Minerva Rodriguez


A native of El Paso, Texas, Ms. Rodriguez has focused her philanthropic work and professional career on programs that benefit the growing Hispanic community in the areas of education, small business advocacy, political access and social reform. Ms. Rodriguez is a well-known advocate for Hispanic organizations and a successful fund-raiser for causes of vital importance to Hispanics in Dallas and Texas.

She is the principal co-owner of r2 Latino Group, a Latino-owned multi-media and event planning group with such clients as the Dallas Convention and Visitors Bureau, the Greater Dallas Hispanic Chamber of Commerce, and Rapimed Health Clinics.

Ms. Rodriguez assumed the role of chairperson for the Greater Dallas Hispanic Chamber of Commerce in 1997 and was instrumental in developing programs for small business development and establishing good faith agreements with the American Airlines Arena Group and the City of Dallas for minority contracting. Since then, construction projects for the City of Dallas often have exceeded minority contractor participation standards. During her tenure as chairperson of the GDHCC, the organization grew its membership and received regional and national accolades for their programs.

Ms. Rodriguez remains active in business affairs in Dallas and throughout Texas, promoting business opportunities for Hispanics. She has represented the Hispanic business community and traveled with Dallas city officials on several delegation trips to such cities as Quebec, Canada; Monterrey, Puebla and Mexico City, Mexico. Ms. Rodriguez also was a member of the advisory board of the Laredo National Bank/BBVA in Dallas.

Her commitment to developing business opportunities for Hispanics is matched only by her commitment to her philanthropic endeavor, ensuring representation of Hispanic interests on the board of prominent organizations. She has served as a member and officer of many community boards, including the YMCA of Metropolitan Dallas, United Way, Dallas Together Forum, Chancellor’s Advisory Board for the Dallas County Community College District, KERA (National Public Radio affiliate), Dallas Museum of Art, Hispanic 100, and the North Texas and Dallas Community Relations commissions.

Before becoming a business owner, Ms. Rodriguez was director of Business Relations for Clark West Keller LLP.  Her responsibilities  included public relations, client relations, business development and marketing for the law firm and its clients. She dealt with various legislative issues at the local, state and national level for several clients including United Parcel Services, American Airlines, Verizon, and Valor Telecom.


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